Web · Desktop + Mobile
3 week · August 2026
Sola
Figma · FigJam
Solo UX/UI Designer
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CASE STUDY · LANDING PAGE· UX/UI DESIGN · 2026
Designed Sola’s advertorial and product detail pages — a before/after comparison table, a 3-step “how it works” flow, and tiered pricing — to turn a wearable heat-therapy device into a believable alternative to pills and plug-in heating pads.
Heat therapy that moves with you, not the other way around.
— OVERVIEW
I was designing the DTC landing experience for Sola, a cordless wearable heat-therapy device for period pain. The challenge: heat therapy is already a trusted, drug-free remedy, so the page didn’t need to convince anyone heat works — it needed to convince them this specific device solves the real complaint about every heat remedy that came before it (stuck on a couch, tethered to an outlet).
Heat works. Heating pads just never leave the couch.
— OVERVIEW
— DESIGN PROCESS
Making the difference clear at a glance.
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Led with a personal narrative structure (the advertorial) rather than a spec sheet, reframing the product category from “pain relief” to “pain relief that moves with you” — the actual differentiator versus a heating pad or pills.
Built a direct comparison table (Sola vs. heating pad vs. pain meds) across 5 criteria, so the advantage is scannable rather than argued in prose.
Designed the PDP for mobile and desktop as separate layouts rather than one responsive squeeze — mobile leads tighter with the hero claim and trust bar, desktop has room to put the comparison table beside the social proof.
— DESIGN OJTCOME
Three pages, one clear message: relief that moves with you.
3 page types shipped (advertorial, mobile PDP, desktop PDP), 1 comparison framework reused across both. If you have any real metrics — conversion, time-on-page, anything — lead with those here instead of scope numbers.
